Entrepreneurial executive with more than twenty years of leadership experience in international sales and marketing management, new business development, technology licensing, intellectual property management, brand strategies and industry networking initiatives in consumer-oriented and start-up business environments.

Jerry C. Barbera has more than twenty years of experience with premiere, technology driven Consumer Electronics companies and related industries.  He has extensive experience in introducing new technologies into the global market place and introduced several award winning products that have significantly enhanced the Home Entertainment Experience.   Furthermore, he has successfully engineered multiple sales and branding campaigns resulting in greater market share, increased revenue and increased brand awareness for companies he was employed by.

Mr. Barbera served as the Vice President, Consumer Video Division for JVC Company of America during its transition from analog to digital products.  He designed, planned and successfully implemented sales and marketing tactics to launch several new products into the marketplace, and directed the product planning, pricing, sales, marketing, and distribution for the entire division with annual sales reaching $850M.

He joined TCL owned GoVideo in 2003 as Senior Vice President of Sales and Marketing and directed all sales and marketing activities of the business with P&L responsibility.  Under his leadership, the company successfully entered several new categories, launched a multiple brand strategy, secured tier-one distribution and increased annual revenue by more than two-hundred percent.

Recently, Mr. Barbera founded ARQ Marketing Solutions to support emergent companies with front-end sales and marketing solutions to grow their business faster and more cost effectively than traditional marketing companies.  His ‘distinctive partnership methodology’ allow his clients to achieve their brand and revenue goals with speed and efficiency.