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20 years in Technology Marketingwith
an emphasis on sell-in and sell-through at retail, Gemstar
TV Guide, Wink/OpenTV InteractiveTV Casio/Phonemate, Circuit
City-North AmericaRetail and CE marketing/distribution/promotion/product,
management
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Karen
Gold has been working in the consumer electronics and
technology marketing business for over 20 years, in both US
and Canada.Ms Gold was always a technophile but had the good
fortune of working in marketing for Circuit City
in the late 80's during the boom years of margin-rich technology.
At Circuit, she was responsible for marketing analysis, site
selection, The Sound Machine, promotions, grand openings, spiff
plans, and all special projects. She then moved to Casio
Phonemate, were she launched their first joint venture,
the video phone. After that she was recruited to Gemstar to
help reposition the company from a handset business to a technology-inside
strategy. While at Gemstar, Karen was fortunate enough to launch
the IPG. After that she worked for Wink/OpenTV
and launched the interactive advertising business for this exciting
technology. She is currently working with the GTL team on ClearPlay.
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